Rethink Lab

    MVP Development for Founders

    Turn your product idea into a focused MVP in 4 weeks

    Rethink Lab helps you define, design and build the first version of your digital product without wasting months on unnecessary features.

    You get product strategy, UX and UI design, development and quality assurance from one experienced product team.

    • Projects start from $10,000 USD
    • Four week delivery for a focused scope
    • Web and mobile products

    Bangkok based product team working with founders in Thailand and internationally.

    Product leadership backed by more than 15 years of experience across software development, product delivery, and product management.

    • HiBRO logo
    • TruMusician logo
    • Integrity Marketing logo
    • Ento logo
    • Relux logo
    • Luxete logo

    The problem

    Building the wrong MVP is more expensive than building nothing

    Many founders begin development with a long feature list but no clear understanding of what the first version actually needs to prove. This often leads to:

    • Months spent building unnecessary features
    • Budgets consumed before reaching real customers
    • Constant changes during development
    • A product that launches without a clear customer problem
    • Difficulty learning whether the idea has real demand

    A successful MVP is not a smaller version of the final product. It is the fastest credible way to test the most important business assumptions.

    The approach

    We help you build the right first version

    Rethink Lab combines product strategy, design and development into one focused MVP process. Instead of starting with code, we first clarify:

    • Who the first customer is
    • What problem the product must solve
    • What the MVP needs to prove
    • Which features are essential
    • What can wait until later
    • How success will be measured

    Once the direction is clear, we design and build the focused product experience.

    What is included

    Everything you need to move from idea to working MVP

    Product direction

    Clarify the customer problem, business goal and purpose of the MVP.

    MVP scope

    Identify the essential user journey and remove features that do not support the first test.

    UX and UI design

    Create the product flow, wireframes and interface needed for the MVP.

    Web or mobile development

    Build the agreed MVP using an appropriate modern technology stack.

    Quality assurance

    Test the agreed user journeys and resolve issues identified before launch.

    Launch support

    Prepare the MVP for deployment and support the initial release.

    What you receive: a working product, not only a prototype

    • Product brief
    • Prioritised MVP scope
    • User journeys
    • UX and UI design
    • Working web or mobile product
    • Agreed integrations
    • Product documentation
    • Production deployment
    • Handover session
    • Recommended next phase roadmap

    Third party service fees, complex integrations, content production and ongoing maintenance are quoted separately when required.

    Ready to define the right first version of your product?

    Four week process

    From product idea to working MVP

    Week 1

    Product clarity and scope

    We clarify the customer, problem, assumptions, core journey, MVP features and success measures.

    Outputs
    • Product brief
    • MVP scope
    • User journey
    • Prioritised feature list
    • Technical direction
    Week 2

    UX and UI design

    We turn the MVP scope into a clear and usable product experience.

    Outputs
    • User flows
    • Wireframes
    • Interface design
    • Clickable prototype where required
    Week 3

    Product development

    The development team builds the agreed core journey and essential product functionality.

    Outputs
    • Working product
    • Core integrations
    • Admin functionality where included
    • Regular progress review
    Week 4

    Testing and launch

    We test the agreed experience, resolve launch issues and prepare the MVP for release.

    Outputs
    • Quality review
    • Priority issue resolution
    • Production deployment
    • Product handover
    • Launch checklist

    The four week timeline applies to focused MVPs with an agreed scope. Larger products, complex integrations and native applications may require a longer delivery plan.

    Selected work

    Selected products we have helped bring to market

    Relux – Real Estate Web Design interface
    Real Estate

    Relux – Real Estate Web Design

    The situation

    Relux needed a modern real estate platform that could showcase properties in a visually premium way while keeping the search experience simple and intuitive. Existing platforms felt cluttered, slow, and overwhelming, making it difficult for users to quickly find the right property.

    What we delivered

    We designed and built a visually immersive, user-centric web platform focused on clarity and elegance. We implemented structured search filters, interactive maps, and streamlined property detail pages to reduce friction. A consistent design system and scalable UI components ensured performance, usability, and long-term maintainability.

    65+High-Fidelity Screens
    • Web App
    • UI/UX Design
    • Prototype
    IQRA – Online Class Management Web Application interface
    Education

    IQRA – Online Class Management Web Application

    The situation

    Online education platforms often feel fragmented and complex. IQRA needed a streamlined system that simplifies class management while remaining intuitive for both educators and students.

    What we delivered

    We designed a user-centric web application with structured dashboards, simplified class workflows, and clear performance tracking interfaces. A consistent design system ensured scalability, accessibility, and ease of use across all modules.

    70+High-Fidelity Screens
    • Web App
    • Product Strategy
    • UX/UI Design
    Luxete – Social Shopping App Design interface
    E-Commerce

    Luxete – Social Shopping App Design

    The situation

    Fashion apps often separate shopping from community engagement. Luxete needed a platform that could integrate social interaction and commerce without compromising usability or visual appeal.

    What we delivered

    We designed a visually bold and trend-driven mobile experience supported by a comprehensive style guide. The interface balances product discovery, social engagement, and seamless checkout flows, creating a unified and immersive fashion ecosystem.

    80+High-Fidelity Screens
    • Fashion
    • Product Strategy
    • UI/UX Design

    Products we build

    What we can help you launch

    SaaS MVP
    Customer portal
    Marketplace MVP
    Booking platform
    Internal business tool
    Mobile application
    Membership platform
    Digital service platform

    Who this is for

    A good fit for founders who are ready to move

    This service is a good fit if

    • You have a clear business opportunity or customer problem
    • You are ready to invest at least $10,000 USD
    • You want to launch a focused first version
    • You can make product decisions quickly
    • You want an experienced team to challenge unnecessary features
    • You are prepared to speak with customers and learn after launch
    • You understand that the MVP is the beginning of product learning

    This service may not be a good fit if

    • You want every future feature included in the first release
    • You are looking for the cheapest development quote
    • You do not have a budget confirmed
    • You expect a complex platform to be completed in four weeks
    • You are not available to make important product decisions
    • You only need individual developers without product leadership

    Why Rethink Lab

    We think about the product before we build it

    Rethink Lab is not only a software development agency. We help founders make better product decisions, reduce unnecessary development and build an MVP around a clear customer problem.

    Rethink Lab is led by Raju Vishwas, former Head of Product at Central Group, with more than 15 years of experience across software development, project delivery and product leadership.

    Product thinking included

    We challenge the scope and help identify what the MVP genuinely needs.

    One accountable product team

    Product management, design, development and quality assurance work within one team.

    Focused delivery

    The team works toward an agreed MVP goal rather than an expanding feature list.

    Built for learning

    The MVP is designed to help you launch, gather customer evidence and decide what should happen next.

    Pricing

    MVP projects start from $10,000 USD

    The final investment depends on the product scope, platforms, integrations and technical complexity.

    The starting engagement includes

    • Product clarity and MVP scoping
    • UX and UI design
    • Development of the agreed core journey
    • Quality assurance
    • Production launch
    • Product handover

    Payment structure

    50%
    to begin
    30%
    after design approval
    20%
    before production launch

    We confirm the scope, timeline and investment before the project begins. Changes outside the agreed MVP scope are estimated separately.

    What happens on the call

    Leave the call with more clarity about your MVP

    During the initial call, we will discuss:

    1. The customer problem
    2. Your target market
    3. The main product journey
    4. The assumptions the MVP needs to test
    5. The likely scope
    6. Technical considerations
    7. Budget and timeline

    If the project is a good fit, we will recommend the next step and prepare a clear MVP proposal.

    The call is not a free product strategy workshop. It is a focused conversation to understand whether Rethink Lab is the right partner for your MVP.

    Tell us about your MVP

    Share a few details about your product. We will review your enquiry and contact you by email to arrange the call.

    We will review your enquiry and contact you within one business day.

    FAQ

    Frequently asked questions

    Your MVP does not need every feature.
    It needs the right first version.

    Tell us what you are planning to build. We will help you determine whether it can become a focused, credible MVP.

    Projects start from $10,000 USD.

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