[Crawl-Date: 2026-03-13] [Source: DataJelly Visibility Layer] [URL: https://rethinklab.co/about] # About Us | Rethink — AI-Powered Product Studio > Learn about Rethink — an AI-powered product studio built to help startups and scaleups ship faster, smarter, and more affordably. --- About Rethink ## We build products that reshape industries A collective of strategists, designers, and engineers obsessed with creating digital experiences that matter. [Start Your Project](https://rethinklab.co/contact) [View Our Work](https://rethinklab.co/portfolio) Mission-Driven Impact first Innovation AI-powered studio Team 15+ members Track Record 98% satisfaction 50+ Projects Delivered 3+ Years Building 15+ Team Members Our Story ## From a small studio to aglobal product team Rethink was founded in 2023 with a simple belief: great products come from teams that truly understand both technology and human needs. What started as a small team working from Bangkok has grown into a distributed team serving clients globally, united by our passion for building products that make a difference. We've had the privilege of working with startups validating bold ideas, enterprises reinventing themselves, and visionaries with concepts that seemed impossible—until we built them together. 2023 Founded in Bangkok 3-5x Faster with AI-Powered Dev 100% Code Ownership for Clients 2 Weeks Idea to Live Product Our Values ## What drives us every day These aren't just words on a wall. They're the principles that guide every decision we make and every line of code we write. ## Innovation First We push boundaries and challenge conventions. Every project is an opportunity to create something that hasn't existed before. ## Partnership Mindset We don't just build for you—we build with you. Your success is our success, and we're invested in every outcome. ## Speed & Quality We move fast without cutting corners. Our agile processes ensure rapid delivery without compromising excellence. ## Human-Centered Technology serves people, not the other way around. Every decision starts with understanding user needs. ## Results-Driven Beautiful design means nothing without impact. We measure success by the real-world results we help you achieve. ## Continuous Growth We're always learning, always improving. Today's best practices are tomorrow's starting points. ![Raju Vishwas, Founder of Rethink Lab](https://rethinklab.co/assets/founder-raju-CksCaRnu.jpg) Our Founder ## Raju Vishwas Founder & CEO Rethink Lab was started by Raju Vishwas, a product leader with over 15 years of experience across development, Scrum, project management and product strategy. Before starting Rethink Lab, he led product for Central Group, one of Thailand's largest retail groups, working closely with engineering, design and business teams to ship digital products used by millions. After years of watching founders struggle with unclear requirements, slow development cycles and expensive mistakes, Raju created Rethink Lab with a simple belief: building a digital product does not have to be confusing or slow. Founders deserve a clear, practical and smart path to launch. Our mission is to help early-stage and scaling teams build products with clarity, speed and confidence. https://linkedin.com/https://twitter.com/ Our Journey ## Key milestones 2023 ## The Beginning Founded in Bangkok with a mission to help startups and businesses build better products, faster. 2023 ## First Clients Partnered with early-stage startups to build and launch their MVPs from scratch. 2024 ## AI-Native Pivot Adopted AI-powered tools like Lovable, Cursor, and v0 to deliver 3-5x faster than traditional development. 2024 ## Subscription Model Launch Launched our $2,500 bi-weekly subscription, giving teams access to a full design and dev team on demand. 2025 ## Growing Global Expanded to serve clients across the US, Europe, and Asia with a fully distributed team. Let's build something remarkable together Whether you have a clear vision or just a spark of an idea, we'd love to hear from you. [Start a Project](https://rethinklab.co/contact) ## Page Metadata - Canonical: https://rethinklab.co/about - OG Title: Rethink Lab | AI-Powered MVP Development Agency - OG Description: Rethink is an AI-powered product studio helping startups and scaleups ship faster. We combine product strategy, design, and AI-native development with Lovable and Bolt to take your idea from concept to launch in days. - OG Image: https://pub-bb2e103a32db4e198524a2e9ed8f35b4.r2.dev/65afa033-50dc-4119-9772-519c516ea69e/id-preview-a44891c7--5e08f430-2d5f-4568-954d-14cca41cffd9.lovable.app-1772036373449.png - Twitter Card: summary_large_image - Twitter Image: https://pub-bb2e103a32db4e198524a2e9ed8f35b4.r2.dev/65afa033-50dc-4119-9772-519c516ea69e/id-preview-a44891c7--5e08f430-2d5f-4568-954d-14cca41cffd9.lovable.app-1772036373449.png ## Structured Data (JSON-LD) ```json {"@context":"https://schema.org","@type":"Organization","name":"Rethink Lab","legalName":"Rethink Lab Co., Ltd.","url":"https://rethinklab.co","logo":"https://rethinklab.co/favicon.ico","description":"AI-powered product studio helping startups and scaleups ship faster. We combine product strategy, design, and AI-native development to take your idea from concept to launch in days.","foundingDate":"2022","address":{"@type":"PostalAddress","streetAddress":"No. 30 Sukhumvit Soi 61, Ekkamai","addressLocality":"Bangkok","postalCode":"10110","addressCountry":"TH"},"contactPoint":{"@type":"ContactPoint","contactType":"sales","email":"contact@rethinklab.co","availableLanguage":["English"]},"sameAs":["https://clutch.co/profile/rethink-lab","https://www.goodfirms.co/company/rethink-lab","https://www.upwork.com/agencies/rethinklab/"]} ``` ## Discovery & Navigation > Semantic links for AI agent traversal. * [Home](https://rethinklab.co/) * [contact@rethinklab.co](mailto:contact@rethinklab.co) * [About](https://rethinklab.co/about) * [Work](https://rethinklab.co/portfolio) * [Blog](https://rethinklab.co/blog) * [Contact](https://rethinklab.co/contact) * [Product Strategy](https://rethinklab.co/services/product-strategy-roadmapping) * [UX/UI Design](https://rethinklab.co/services/ux-ui-design) * [MVP Development](https://rethinklab.co/services/mvp-development) * [Web App Development](https://rethinklab.co/services/web-app-development) * [AI Automation](https://rethinklab.co/services/ai-automation) * [Rapid Development](https://rethinklab.co/services/rapid-development) * [Pricing](https://rethinklab.co/pricing) * [All Services](https://rethinklab.co/services) * [Terms of Service](https://rethinklab.co/terms) * [Privacy Policy](https://rethinklab.co/privacy) * [Cookie Policy](https://rethinklab.co/cookies)